Down

Building a dating app from zero, a product that authentically serves the modern generation's approach to relationships, connection, and self-expression.

Overview

AdatingappdesignedforhowGenZactuallyconnects

Down set out to redefine the dating app space, moving away from the swipe-fatigue of incumbents and toward a more intentional, personality-first approach to connection.

Contrast owned the full product design, from brand identity and onboarding flows through to the core matching experience, profile system, and marketing site, delivering a polished, launch-ready product.

Client

Down

Industry

Social / Dating

Year

2024

Platforms

iOS, Android, Web