Designrr

Overview

Turningapowerfultoolintoaproductpeopleloveusing

Designrr is a content creation platform that lets marketers, authors, and course creators turn existing content into beautiful eBooks, lead magnets, and digital products, fast.

Despite having powerful features, users weren't experiencing the 'aha moment' fast enough, and many were churning before completing their first project. Contrast applied the Hero Framework to redesign the onboarding and core editor experience, resulting in a 97% lift in engagement.