Privacy Policy

This Privacy Policy explains how Mindful and Ruthless Ltd., operating the Contrast UX brand and the website at contrastux.com ("we", "us"), collects, uses, and protects personal information. We act in accordance with the Israeli Protection of Privacy Law, 5741–1981 and its regulations, and — for visitors in the European Union / United Kingdom — the General Data Protection Regulation (GDPR).

What information we collect

• Information you provide — such as your name, email address, company, and message when you contact us or book a call.
• Information collected automatically — such as IP address, device and browser type, pages viewed, and referring source, collected via cookies and similar technologies (see our Cookie Policy). Non-essential collection happens only with your consent.

How and why we use it

• To respond to enquiries and provide our services.
• To operate, secure, and improve the website.
• With your consent, to understand usage (analytics) and to measure marketing.
• To comply with legal obligations.

You are not legally required to provide information, but without certain details we may be unable to respond to you or provide a service. Where we rely on consent, you may withdraw it at any time.

Cookies

We use cookies and similar technologies as described in our Cookie Policy. You can change your choices at any time via the "Cookie settings" link in the footer.

Sharing with third parties

We do not sell your personal information. We share it only with service providers that help us operate the site and business — for example our hosting provider (Netlify), our scheduling provider for booking calls, our email provider, and, where enabled with your consent, analytics providers. These providers process data on our behalf and may be located outside Israel; where required we take steps so such transfers have an appropriate legal basis.

Data retention

We keep personal information only for as long as necessary for the purposes above or as required by law, and then delete or anonymize it.

Data security

We apply reasonable technical and organizational measures to protect information, including encryption in transit (HTTPS). No system is perfectly secure, but we work to protect your data.

Your rights

Under the Israeli Protection of Privacy Law you have the right to review information held about you in a database and to request its correction or deletion. If you are in the EU/UK, you also have rights under the GDPR, including access, rectification, erasure, restriction, objection, and portability. To exercise any right, contact us using the details below.

Contact

Changes to this policy

We may update this policy from time to time. The date at the top reflects the latest version.